Because survival is not enough - continuity matters.
For promoters, directors, and CEOs, a serious illness is not only a health issue - it is a leadership and business risk. Even when medical treatment is covered, a critical illness can disrupt business continuity and personal income.
A critical illness can force you to step away from the business for months, reducing income and creating pressure on cash flows at the worst possible time for business stability.
If you are a promoter, director, or CEO, this is a protection decision worth making early.
📩 Structure your critical illness cover the right way
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